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On Strava, or The Things You Love Should Love You Back

19 May

[this is also on medium because even I can’t stand to read through 5000 words on my god-awful looking blog]

Strava, the since-forever social fitness service, announced yesterday that a number of features previously available for free to any user were being transferred instead into the company’s paid offering. The Internet responded as you might expect, everyone seems to have a hot take, but for the most part, I don’t really have a problem with the revised payment model.

In fact I, Cosmo Catalano, long-time Strava user, former developer partner, for years a paying member, erstwhile foaming brand advocate, and even one-time guest speaker, would be stoked as hell to hand Strava my five-dollars-a-month again. All they’d have to do is convince me my money would be put to good use. Instead, they complained that they weren’t profitable.

It’s a bit rich to hear Strava say that in 2020, after spending years and god knows how many dev hours on a merry-go-round of half-baked features that no one wanted and that even fewer people used. To read that, almost overnight, the company’s only desire is “to make a product so good that you’re happy to pay for it” is similarly confounding because — as you’ll read below — this was exactly what Strava once had, and exactly what it spent the tail end of the last decade burning to the ground.

[You can read the rest, for now, on Medium]


How The Race Was Won™ – Paris-Roubaix 2019

15 Apr

Even in dry conditions, Paris-Roubaix delivers—strategy, tactics, smart racing, hard roads and yes—just a little bit of luck.

Thanks again to Eurosport Cycling for making this happen, and don’t hesitate to click the “no, please help!” link in the upper right of the video player especially if you live in France or outside of Europe as you are likely to have issues with the video if you are in these places.