The (Go) "Jens!" Shirt

Apr 16 2010

UPDATE: Also available: Jens! coffee mug and Jens! beer stein.

I was looking at the Amstel Gold start list this morning and noticed that dossard #178 would be worn be a certain indefatigable German on the SaxoBank roster. It reminded me of a few reader requests that came in shortly after I added the “Stop Lance” shirt to the Cyclocosm shop.

However, the idea presented a few design problems. The whole “Stop Pre” thing doesn’t really work on Jens. Sure, he’s got a bit of the cockiness and knee-jerk reactivity that made Pre such a polarizing figure, but under normal circumstances Jens just seems way too goofy and enthusiastic to evoke an antagonistic response

My next instinct was obviously “Go Jens!”, but it didn’t fit well in anything but a triangular shape, and frankly, it seemed entirely redundant. When Voigt charges off the front of the field, the comments at the Podium Café live chat don’t read “Go Jens” or “Jens breaks away”; what other rider is so established among the fan base that a first name and punctuation is sufficient as both a description of race action and enthusiastic display of support?

And so, the shirt reads simply “Jens!”, set in the DIN typeface used on German road signs. Currently, available in various combinations of green/white, custom colors or other apparel available on request.

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